It only takes one slip-up for a prospective customer to leave your site, while your competitor is already out there. Your competitors’ store may have appeared in the same Google search, thereby losing them.
Another critical issue to look for in scalability is the ability to handle high-traffic sales events. For example, the COVID-19 outbreak has changed the retail landscape forever. Consumers will no longer spend a day in stores, so your eCommerce store must be prepared to deal with these shifts. For example, during the recent Black Friday sales, Gymshark’s website crashed due to the huge amount of traffic. The site crashed due to the high volume of traffic, but this was a self-inflicted situation. The solution is to scale up early and smart, rather than waiting until things get bad.
When it comes to scalability, traditional full-stack ecommerce software is not scalable. They are costly to manage, can cause performance issues, and are not suited to specialized workflows and experiences. Scalability, on the other hand, is critical for multi-million dollar revenue brands. Scalability means you can expand your store as your business grows. While traditional ecommerce solutions can be costly, modern headless ecommerce platforms offer a platform that will be scalable and allow you to grow with it.