This will help you determine the areas on your website that need additional trust factors. For example, Express Watches increased conversions by 33% when they added a trust badge. As an example, 83 percent of consumers want to know that their information is secure, so you must provide that assurance through your conversion funnel.
Despite the fact that employees might be more skeptical of a corporation’s brand image, consumers are more likely to trust a corporation. In fact, nearly half of employees say they trust their boss or their company more than their own families. It’s important to understand that employees are voting with their wallets and feet. They’ll buy from a company that they feel comfortable with, and a company that lacks trust will lose employees.
When it comes to building trust, consumers are more likely to choose a company that abides by ethical standards. For instance, Facebook has been accused of riding roughshod over user privacy, while Google and Apple have been accused of overstepping the boundaries. While these companies have embraced the importance of trust, they’ve had to pull back from some of their initiatives following backlash. If your company is not implementing these principles, it will likely be left out of the top-ranking list of trust drivers.
A business’s blog page is often one of the most valuable testimonies of its existence it helps with the SEO perspective which includes link building. But it takes constant effort to build trust on this page. A company that updates its blog page regularly is a better bet in the long run. You should also consider starting a team blog to highlight the company culture. By taking these simple, yet effective measures, you can increase user trust in your business.